Process

Our process is methodical, enabling us to deliver with purpose, yet it remains flexible enough not to impede innovation. We appreciate the value of structured approaches, but we also embrace the art of balancing elements to foster new ideas and encourage out-of-the-box thinking.

Process

Our process is methodical, enabling us to deliver with purpose, yet it remains flexible enough not to impede innovation. We appreciate the value of structured approaches, but we also embrace the art of balancing elements to foster new ideas and encourage out-of-the-box thinking.

Generally, all projects progress through five non-linear yet interdependent phases

Discover

Explore > Analyze > Discover

Clarity is the key to achieving faster and better results. Our team collaborates with you, utilizing a series of discovery workshops to identify business objectives and understand end-user pains thoroughly.

Define

Solutioning > Define > Plan

Upon gaining a thorough understanding of the problem, our focus shifts to conceiving a solution that will be perceived as valuable by your target persona. This phase involves the inventive process of generating ideas and evaluating their potential to solve the problem in a meaningful and impactful way.

Design

Ideate > Innovate > Design

This phase represents the heart of product engineering and design. It encompasses a range of activities, including usability audit and re-engineering, interaction design, zoning, layouts, navigation, user journey mapping, task modeling, wireframing, prototyping, and user testing. Here, we breathe life into the envisioned solution, crafting it with meticulous care to ensure a seamless and delightful user experience.

Develop

Develop > Test > Ship

In the next phase, we face a crucial reality: better UX demands more complex development. At UXD, we have top technology minds, unified design, and development ownership, ensuring more efficient and effective outcomes.

Deploy

Measure > Refine >Enhance

Design is an iterative process, and it demands continuous improvement. Set aside ego, take responsibility for any errors, and persistently measure and refine. Even if you’ve outsourced design to us, consider hiring an internal UX champion. Strive for nothing less than a 5-star rating from your users.

Wherever you are in your product journey, we are just a call away

We add value to your project at different stages in the life cycle. but needless to say that the earlier on we get involved, the results are more predictable.

Discover

Anticipated Tasks

  • The need, niche, problem, and opportunity
  • Idea validation
  • Opportunity evaluation
  • Explorative research
  • Usability audit
  • Heuristic evaluation
  • Competitive analysis
  • Target segments & value propositions
  • MVP & post MVP funding
  • Resources availability

Define

Anticipated Tasks

  • Design thinking
  • Core problem definition
  • Solutioning 
  • Business model generation
  • Product market fit analysis
  • User journey mapping
  • Task modelling
  • UX documentation
  • MVP definition
  • Building a narrative
  • Positioning
  • Differentiation
  • Segmentation
  • Targeting

Design

Anticipated Tasks

  • Interaction design
  • Content design
  • Content creation
  • Messaging, story
  • Information architecture
  • Mind mapping
  • Wireframing
  • Interactive prototyping
  • Micro-moments
  • Micro-interactions
  • Usability re-engineering
  • Visual communication design
  • Design systems
  • Visual language & branding
  • Data visualization & infographics
  • Iconography and style guides
  • UX writing
  • Folksonomy 

Develop

Anticipated Tasks

  • What to build, build vs buy
  • Open source/ reusable code
  • Third-party web services
  • Technology stack
  • CMS in the case of websites
  • Front-end web, Android, iOS, hybrid development
  • User testing
  • A/B testing
  • Back-end engineering
  • App Store rollout & management
  • Hosting & maintenance

Deploy

Anticipated Tasks

  • Measure, measure what?
  • Measurement tools/ apps
  • Continuous usability testing
  • What’s working, what’s not
  • A/B testing
  • Feedback loop management
  • Wishlist management, forums
  • Testing & more testing
  • Enhancements, performance tweaks
  • Maintenance
  • Post MVP product road mapping