How our Design Thinking and Streamlined Development Empowered Zeel to Build a Community-Driven Beauty Shopping Platform

The Company

Zeel is the next-generation social shopping experience for beauty products, where you can shop through reviews by experts and other shoppers like you.

Client

Zeel beauty

Website

www.zeel.beauty

Markets

Global

  • User Research
  • Brain Storming
  • Design Thinking
  • Information Architecture
  • Interaction Design
  • Taxonomy
  • Interface Design
  • Design Systems
  • Prototyping
  • Visual Communication Design
  • Development Support

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Business Landscape

The beauty industry is booming, with a projected global market size of over $530 billion by 2025. However, this massive market is also fragmented, with countless products and brands competing for consumer attention. This makes it difficult for users to navigate the options and find the right products for their needs. Additionally, traditional shopping experiences often lack trust and social engagement, leaving consumers feeling unsure about their purchases.

CAGR - 11%

Business Landscape

The beauty industry is booming, with a projected global market size of over $530 billion by 2025. However, this massive market is also fragmented, with countless products and brands competing for consumer attention. This makes it difficult for users to navigate the options and find the right products for their needs. Additionally, traditional shopping experiences often lack trust and social engagement, leaving consumers feeling unsure about their purchases.

CAGR - 11%

Problem Statement

What do I buy? How do I decide?

Julie

Gym Trainer

I spend hours online researching products, but I’m still unsure what to buy!

Tahiti

Model

I can’t tell which reviews are fake and which are real.

Sachin

Sales Professional

I want to know what other people with my skin type are using.

Alia

Lawyer

It’s hard to keep up with all the new beauty trends and products.

Kiara

Hair Stylist

I’d love to hear real people’s experiences before I buy makeup.

I spend hours online researching products, but I’m still unsure what to buy!

Julie

Gym Trainer

I can’t tell which reviews are fake and which are real.

Tahiti

Model

I want to know what other people with my skin type are using.

Sachin

Sales Professional

It’s hard to keep up with all the new beauty trends.

Alia

Lawyer

I’d love to hear real people’s experiences before I buy makeup.

Kiara

Hair Stylist

The Task

Develop a user-friendly and engaging app that addresses the challenges faced by beauty consumers, empowering them to make informed purchasing decisions through a combination of expert and peer reviews, fostering social interaction, and simplifying the shopping experience.

The Triple Diamond
Process

Our unique approach goes beyond the traditional double diamond. We leverage the "Discover, Define, Design, Develop" phases, but instead of passively observing, we enter an "Analyze & Iterate" loop. Here, advanced analytics and user feedback fuel continuous refinement ("Refine & Optimize") until we achieve Product-Market Fit (PMF).

Dipstick

Invendes adopted a human-centered approach, combining in-depth research, user-centric design, and seamless development.

One-on-one interviews

Conducted with beauty enthusiasts to understand their purchasing habits, pain points, and aspirations.

Ethnography study

Observed real-world shopping behaviors to gain insights into user needs and decision-making processes.

Competitive analysis

 Identifying strengths and weaknesses of existing solutions.

Key Learning

01

Invendes adopted a human-centered approach, combining in-depth research, user-centric design, and seamless development.

02

Social interaction is crucial for building confidence in purchasing decisions.

03

Combating information overload through curated content and expert reviews is key.

04

User reviews and recommendations are highly influential in the decision-making process.

05

Personalized recommendations tailored to individual needs are highly valued.

06

Mobile-first design is crucial for reaching today’s tech-savvy consumers.

The Challenge

Our challenge was to jumpstart a self-sustaining ecosystem of user reviews within the Zeel app. How could we encourage early adopters to contribute valuable content and attract new users with a robust review base, all within a tight timeframe?

The Solution

Zeel leverages a combination of AI-powered recommendations, curated expert reviews, and a user-generated content platform to address this challenge. The app also simplifies the shopping experience with intuitive discoverability and clear product information which was also supported by user inputs.

Personas

The Structure

Main Asks

“Show me products that match my skin tone and concerns.”

"See real people's reviews before I buy anything."

"What are the top-rated products in this category?"

"Find the best deals and discounts on my favorite brands."

"Connect with others who share my beauty interests."

User Stories

Conceptual Sketches

Initial brainstorming captured the app’s core functionalities and layout. We sketched ideas focused on creating a visually appealing and user-friendly layout, prioritizing intuitive navigation and a seamless shopping experience.

“Zeel is like having a personal beauty guru in my pocket! I love discovering new brands and getting honest reviews from real people.”

Wireframes

Low-fidelity wireframes were developed to test the app’s functionality and user flow, allowing for iterative improvements before moving to high-fidelity designs.

Wireframes

Low-fidelity wireframes were developed to test the app’s functionality and user flow, allowing for iterative improvements before moving to high-fidelity designs.

“Zeel’s personalized recommendations are spot-on! They help me avoid decision fatigue and focus on the products that truly matter to me.”

Visual Language

The final UI design prioritizes a clean aesthetic, clear hierarchy, and easy-to-use features, ensuring a visually engaging and intuitive experience for all users.

Logo

Colors

Primary Colors

Secondary Colors

Gradient

Typography

Iconography

Visual Designs

Zeel is all about skincare product reviews mobile app will assist you in selecting right product to your skin and in staying current with beauty trends

Zeel is set to revolutionize the way users discover and purchase beauty products. By combining in-depth research, user-centric design, and efficient development, the app is empowering users and transforming the way they discover and purchase beauty products.

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